7 Ways You Can Dominate Google with Search-Engine Optimization

Knowing how to raise your Google ranking with search engine optimization is a crucial step to the success of your website.  Most people use search engines to find what they’re looking for, and Google is far and away the most popular search engine out there.  If you want people to find you on the web, you must use search engine optimization to establish a dominant presence on the web.  These 7 tips will help you achieve that.

1.  Create Great Content

As the saying goes, content is king.  The importance of having high quality, relevant content that is updated regularly cannot be understated.  If you have a quality website, it makes all the other steps easier.

2.  Use smart, targeted keywords

People using the search engines make use of words and phrases to find what they are looking for, and these are the keywords. Your choice on what keywords you use on your site will determine who sees it. You need to understand your niche and know who you want to target. You have to research the audience you are targeting, research all you competitors including the ones that are not successful. Learn from their successes and failures and capitalize on these. Maximize the use of your keywords by optimizing the different pages of your site with varying keyword phrases.

3.  Create Articles

Submitting articles has become one of the most popular methods to drive traffic to your website.  Not only do the articles generate traffic, they provide non-reciprocal links, which are the most valuable kind of links according to Google’s ranking system. Make sure the content is relevant to your site, and that the quality of writing is as high as what is on the website; these articles are your best advertisement for what your site has to offer.

4.  Use directories

Directories are a fast and easy way to get non-reciprocal links. There are hundreds of directories that you can submit your URL to for free.  It is time-consuming, but this search engine optimization tool is worth it for the traffic it builds and how it will improve your Google rank.  Most directories are edited and maintained, and your posting must be approved.  While the sheer number of directories may seem daunting, try applying to 5 per day – you’ll have over 1500 listings after a year.

5.  Make Use of pay per Click Advertising

This is a very valuable tool you can use to drive traffic to your site and can be quite cost-effective if you know your way around. Pay-per-click advertising may not be as cheap as it once was but there are still ways to make it work in your favor if you know how to use it properly

6.  Don’t Forget The Onsite Optimization

While optimizing your website content for the proper keyword density is an obvious choice, don’t forget about the text that you don’t see, but Google does. Good search engine optimization includes adjusting all of your meta tags and HTML code to also reflect your chosen keywords. If you have a website about dog breeds, why label a picture “photo 1” when you can label it “purebred Yorkshire Terrier at play”. These are a great way to up your keyword density without making the content sound unnatural.

7.  Build a site map

The addition of a sitemap is on of the easiest ways to optimize your site for the search engines. There are two ways you can do this, either by having an actual page the can be used by your readers and Google, or with the use of an XML file, which is not visible to those browsing but is visible to the searchbots or spiders like Google’s googlebot and use this to spider your site.

The bottom-line is if you are able to implement all of the above steps then you are already on your way to getting a foothold on dominating the search engine rankings. What makes it difficult is having the time to implement them effectively and efficiently, and this is where Portal Feeder comes in. Portal Feeder provides the tools and the training that allows you to maximize the benefits of the steps above and reduces the amount of time you have spend doing them.