Web design tip number one – Use black text on a white background.
Web design that converts visitors into customers must make sure that any sections of text greater than 2 lines uses dark text, preferably black text on a white background. For blocks of text in your web design you need to forget about fancy font colours and dark backgrounds in your attempt to achieve visual appeal. Your web design should stick with the basics of making your text easy to read on the screen.
The web design reasons for it include…
In order for you to be able to sell to your potential customers.
- Your web design needs to make it easy for people to take in your information.
- Research shows that anything more than a 15% background tint starts to severely interrupted the brain’s capacity to comprehend what they read.
- Your web design needs to be all about conversion and less about the branding.
Small business will benefit from the simplicity of selecting a dark text on a white background for main body copy section on their sites. It will be the most effective and least expensive strategy in most situations.
Web design tip number two – Research your keywords.
A critical step in any internet marketing program is to research the most popular key phrases and target these in your web design. Then once you know what they you need to make sure that these keywords occur on your website.
To grow your business, you web site needs to be seen and that need to come mostly from search engines ranking you for your key words.
Web design is often a less about the design, and more about the copy, because if the copy does not contain the frequently searched for keywords/phrases, then you are never going to get in front of a customer. So make sure that you know which keywords you should be being found for and place these strategically in your text throughout the site.
Web design tip number three – Make your website, visually appealing.
Some graphic designers may be worried web design tip number one and number two are diametrically opposed to web design tip number three.
The truth is that your web site needs to be found in the major search engines and for your information to be clearly communicated (i.e. easily read). But you must also at all times present your information in a professional manner to engender the customer trust required in order to purchase from you for request information from you.
By the following of these three simple rules above in your business, you will benefit from more sales leads, signups and sales conversions from your web design.
Filed under Web Design by on Aug 30th, 2009. Comment.
If you have ever been on a website where you could listen to some type of music or watch a video then you have undoubtedly visited a site that employs a popular form of multimedia interaction known as flash website design. These particular sites are growing more and more common. Website designers and creators are beginning to recognize that a more interactive undertone must be used in order to keep website traffic up. However, interactive sites are not the sole websites benefiting from this style of design.
While it was somewhat problematic in the beginning due to broadcast regulations, radio stations have now begun to break free of the legal entanglements and are now permitted to stream their broadcast over the Internet at their station’s website. For almost all of these applications a flash plug in is required to hear the streaming audio.
The flash website design made its way onto television websites also. This usage has been a real boom for the networks. Not only can they make many of their television shows available for viewing online, but they also attach what is referred to as a bumper commercial to the show. This bumper commercial is separate from the television broadcast and helps to not only cover the cost of posting shows for viewing online but it also helps the network to earn a profit as well.
Internet based movie rental businesses have also benefited from aspects of web design using flash. One particular company’s website permits members to watch a selected group of movies free of charge. This feature has been the deciding factor in many people choosing this online movie rental company over the others.
In retrospect, it is very hard to think of a website that could not benefit from a flash design. No more is interactive audio and video solely for the MySpace and YouTube’s in this world. The simple truth is that it really does not mater what kind of website it is, the benefits of flash can make any site more interesting and capable of generating increased traffic. As long as traffic remains the life’s blood of any website, then it is a good thing indeed. If your business relies on the internet, you may want to think about contracting a web development company and get onboard with flash applications.
A search on Ask.com or by searching on Alltheweb could produce additional resources.
Filed under Web Design by on Aug 10th, 2009. Comment.
When it comes to starting a new business or attempting to promote an active business websites are probably the fastest ways to get your services or products out there. It is crucial to have a professional website design, this shows the viewers you are a professional company that knows exactly what its customers need.Just like any top seo services that knows how to get more web traffic for a website.
It is very important to realise that visuals that grasp the interest of the customer, such as images and Flash objects, are not only a great way to advertise what you are supplying it will also make your website pleasing to the eye of the reader. The first things a reader will observe when visiting a website is the pictures or flash images. It is vital to keep this balanced understanding exactly what is overwhelming to a potential customer and what is pleasurable to the eye.
Adding images and flash objects to a website may seem simple to a person who has prior understanding of creating a website, however, for those that have not embarked on this before may feel it appropriate to hire a professional website design company.
Most professional website design companies will handle the design and development of your website These companies offer some of the best looking, user friendly packages which will can help your business to thrive. It is paramount that you understand exactly what involvement you will have when it comes to designing and creating the site itself. Many companies will offer a bespoke package where you can be more involved on layouts and designs. Others will want to set up the website in the best way they know how with littleinvolvement from you.
Take note to check if the company also deals with the promotion of the site once built. It is remarkable how many people will presume this will be included in the cost of hiring a professional website design company only to find that this is not included with the deal. These companies are then left to either promote the site them selves with no knowledge of how to do so or incur more expenses by having to hire another company to do this task for them.
Enlisting the help of a professional website design company you will avoid making stupid mistakes such as poor navigation, unattractive layouts, obscure fonts and unclear messages about what your company is promotions. How often have you surfed the internet, loaded up a website that is unattractive and found it hard to find what you are looking for? Let me guess, more than once a day? I bet you also clicked off and started a new search straight away. This proves how important it is to have professional website design that works with the customer in mind.
Filed under Web Design by on Jul 21st, 2009. Comment.